Isn't it more like: "Turns out we can manipulate people"
Many of the arguments in the article are about subconscious behaviour. After reading all of these tricks for pricing tactics, I'd say it's rather like a magician fooling people with misdirection. No one likes to be fooled but you only notice it when it's too late.
Many of the arguments in the article are about subconscious behaviour. After reading all of these tricks for pricing tactics, I'd say it's rather like a magician fooling people with misdirection. No one likes to be fooled but you only notice it when it's too late.