There really aren't a lot of choices though. This isn't like Windows 7. If you're running Windows 10 at home you have two options: Home or Pro. That's it.
You know that, but my mom wouldn't know that. To the average customer they may assume that the Home version is the only version applicable to them. The Pro version looks like it's marketed as a business only solution. Bottom line is that it's more confusing than it should be.