This video here does a better job of discussing what was so special about Saab during its best years, much more than just the look of the car or the aerodynamics: https://www.youtube.com/watch?v=BY-xA2w7JHQ
Saab was once a huge source of technological innovation.
That said, I think some modern cars both look cool and unique and offer a lot of great features and properties. The driving dynamics of even the most bare and basic economy cars and SUVs drive today is absurdly good when compared against some of the best cars on the road 20 years ago.
Saab was very innovative decades ago, but under GM's ownership they became less desirable and competitive against a wider field of rivals.
Ultimately, it's my opinion that Saab couldn't find their segment to occupy where their cars were
Many of their cars sat on the market too long without being updated enough to compete, and their semi-luxury not-really-sporty market segment during the GM years made it a brand that I think was hard to recommend over alternatives.
Why buy a Saab for your luxury car if you could buy a BMW, Mercedes, or Audi instead?
Why buy a Saab for your reliable family hauler if you can buy an optioned out Honda Accord instead?
Why buy a Saab for your family SUV when the only one they ever offered was a rebadged Trailblazer?
It's really just my opinion, but I think the last decade of Saab just couldn't find its buyer.
Saab was once a huge source of technological innovation.
That said, I think some modern cars both look cool and unique and offer a lot of great features and properties. The driving dynamics of even the most bare and basic economy cars and SUVs drive today is absurdly good when compared against some of the best cars on the road 20 years ago.