Yea I am not sure I get his argument much at all either. While I love my analog watches and wallclocks I also have digital ones. If anything I think the argument should be that the AM PM system is just ridiculous - why do we use it? I am an american but always switch all clocks to 24 hour time (if digital) and while I am completely used to analog clocks being on the standard 12 hour cycle it always also seemed crazy to me that we do not just all use 24 hour analog watchfaces.