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Around 10 years ago I thought they were a terrible practice. A win for graphic designers that wanted simple and nice looking at the expense of usability.

But over time people learn and its standard. And as the NN group article points out: it has become familiar and known today.

My favorite iteration of this was in the This American Life mobile app that used a graphic of an actual hamburger instead of 3 stacked gray lines. This was also about 10 years ago I believe. Unfortunately I can't find any reference or graphic depicting it.



It's been 10 years and my parents are still clueless

"What is that? Why don't they put 'menu' there?"

I don't know dad, I'm not the one who made it


Text labels add SO much in terms of usability. I don't know why we got away from them. I guess they don't look as pretty.


The problem is not only do all text labels have different sizes in one language, they also have completely different unrelated sizes in other languages.

Standardized icons can be laid out easily regardless of language


I've heard that argument... used multiple times, for an application which would basically never be in any other language but English.


Not an option, because it makes it harder work to sell a product to the Chinese.


the RTL languages are also a pain point, and even German can make your UI designing difficult for length of words. Really, the high variability of width for i18n'ed words in general is I think where the icon-heavy approach originated.


I was using a cheap device the other day and it had:

[◂] [xxx] [▸]

Left button was UP and right button was DOWN (numbers e.g. temperature).

Is there any reason that ◂ would be UP in Chinese?


Sort of. 上 means both up and previous, 下 means down and next. Maybe there was miscommunication about contexts when the button meant next and when it meant down in the UI.


The question of whether that's a good thing is a different matter, however.


The brain is better with images once it has been trained to recognize them. Just sucks for the people that never got the training.


No it isn't. That's why hieroglyphics became indecipherable for nearly 2000 years, while all the various alphabetic systems invented during that time--and many of those invented long before--remained readable.


Ugaritic certainly didn't remain readable and it was alphabetic. The only reason alphabetic systems remained readable is because they remained in use.


uhhh I can pick out a person shaped icon from a column of icons faster than the word person from a column of words


I hope your parents never have to deal with European appliances, the controls of which are often labeled with mysterious icons instead of words.


Easy i18n? They don't have to translate the UI to 30+ languages.


Instead of having words that are only understood by speakers of one language, they choose icons that aren't understood by any.


Yes, that's the obvious reason for it, but having a reason doesn't make the icons any more comprehensible. Good luck using those appliances if you're a visitor who doesn't have the manuals and hasn't learned each manufacturer's unique iconography.


For better or for worse, English is a lingua franca in the EU. (Sorry, France.)


That's depends very much on age, class, geographic location. Someone could have grown up imprisoned behind the Iron Curtain, hence learning Russian as a second language. Nonetheless they deserve appliances, websites and infrastructure which they can use and understand.


Can you please let them know to change it? Someone should tell them


People get used to everything. Including war. Just because they learn how to pull through, does not mean it's any good.


But the designs literally go from bad to good once people know how to use them. Unlike war, which is bad whether people are used to it or not. If you're insisting the hamburger design is bad for some other reason rather than people not knowing how to use it, it's the same mistake the designers made in the first place when they insisted it was good despite people not knowing how to use it.


  > go from bad to good once people know how to use them
perhaps, but there is still the issue or cognitive load in certain designs or combination of designs even if people are used to them, which can objectively make them 'better' or 'worse' vs others


False




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