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> After Console Wars, he apparently stopped giving interviews because he didn't like that game historians were constantly getting the Sega story wrong.

Classic, nobody dislikes journalism as much as someone who lived through something journalists have covered. They always get stuff wrong in pursuit of an angle or narrative.



I worked on a project with tech and animals. We were cautious about media, because any work with animals naturally invites welfare questions. Our project was aimed at improving welfare, and we really cared about this. So we refused to allow the media to film the animals at all, let alone our experiments. We provided them with our own professionally filmed footage, and I prepped carefully to avoid traps in interviews, which went well.

A national TV news network dubbed the sound of alarmed animals over our provided footage for their broadcast. Apparently the original audio of happy animals making happy sounds was not exciting enough to use, despite the contentment of the animals being the point of the work. I was so mad and sad.


I learned my lesson about the media after a spate of interviews I did about a decade ago. The difference between what I said, and what they cut and edited it into was completely wild. It completely changed the narrative.

It as a result completely changed how I see everything in the media. It's not that I distrust it as such, but...I try to ensure I can get as many angles as possible to converge into a more whole picture, as opposed to fewer sources.




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