I worked on a project with tech and animals. We were cautious about media, because any work with animals naturally invites welfare questions. Our project was aimed at improving welfare, and we really cared about this. So we refused to allow the media to film the animals at all, let alone our experiments. We provided them with our own professionally filmed footage, and I prepped carefully to avoid traps in interviews, which went well.

A national TV news network dubbed the sound of alarmed animals over our provided footage for their broadcast. Apparently the original audio of happy animals making happy sounds was not exciting enough to use, despite the contentment of the animals being the point of the work. I was so mad and sad.