I am not entirely sure what you are saying here, but the way I have always understood it is: data is knowledge; the ability to apply knowledge is intelligence.
Netflix has a considerable amount of data (knowledge) and its algorithms exemplify some efforts to apply that knowledge (intelligence). As it stands presently, though, humans still tend to be more intelligent than any algorithms we have created. (Generally speaking, of course.)
I think we are trying to say the same things here, right?
I'm trying to reframe what Netflix does as something that is already done - we just tend to use different names for it in those other domains. What's new is that we're doing this old thing - processing massive amounts of data, extracting the relevant facts, synthesizing those facts into a coherent story, and presenting that story to decision makers - in new contexts.
In the Netflix context, what is mostly called "data" is called "intelligence" in, say, government decision making.
Netflix has a considerable amount of data (knowledge) and its algorithms exemplify some efforts to apply that knowledge (intelligence). As it stands presently, though, humans still tend to be more intelligent than any algorithms we have created. (Generally speaking, of course.)
I think we are trying to say the same things here, right?