I'm trying to reframe what Netflix does as something that is already done - we just tend to use different names for it in those other domains. What's new is that we're doing this old thing - processing massive amounts of data, extracting the relevant facts, synthesizing those facts into a coherent story, and presenting that story to decision makers - in new contexts.

In the Netflix context, what is mostly called "data" is called "intelligence" in, say, government decision making.